This week, Kristen Hayer reviews:
These two chapters lay out the frame work for the Jobs To Be Done Strategy. If you're reading along, Kristen highly recommends getting the hard copy so you can take advantage of the included diagrams and images.
Next week Kristen will review Chapters 3 & 4 which dive into some of the actual plays involved in Jim's approach to customer success.
While she has some books in mind for the rest of the season, she'd love suggestions as well. Email kristen@thesuccessleague.io with any questions or ideas.